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GROCERIES 2017|2018
In ontwikkeling | in development   ‘GROCERIES’ Vanaf 2017 werkt Sjon aan een verzameling authentieke ‘readymades’, van de straat gerukte voorwerpen omgevormd tot compleet nieuwe gebruiksartikelen met een welomschreven functie en betekenis. Zij vertegenwoordigen het in ronkende begrippen vervatte zoeken van de moderne mens naar zingeving.
 Science of the Time: “The whole world wants fairness, civility and justice – plus other beautiful values like acceptance, diversity, empathy, emancipation, freedom and empowerment. Problem is these beauties don’t come easy. You have to create rules and laws and decent behavior around them in order to protect them and let them flourish. More than ever however we live is a post-truth world, filled with filter bubbles and fake news. It leaves the beauties above unprotected, drained from any solid truth and meaning. This is what artist Sjon Brands is reflecting on with his series of ready-made ‘groceries’. They are feather-light playful yet super-skilled crafted. They are named by the collective desires we all share and recognize, but have been reaped of any consistent meaning. They are non-sense, yet caressing our senses. Enjoy, but harness your critical power!” Carl C. Rohde, ‘Science of the Time’, Sign-seeds January 2018
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© Sjon Branðs [donderdag 1 februari 2018 | Thursday, February 1st, 2018]